CASE STUDY

Transforming the jewelry retail experience

Longraphics helped Angara Jewelry proactively lunched digital capabilities and creatives to address customer's evolving needs

By Dylon Paul

2-MINUTE READ


In response to the COVID-19 pandemic, Angara Inc, the largest diamond jewelry retailer, partnered with Longraphics to proactively launch strategic digital capabilities and actualize visual creatives to address evolving customer needs. By adopting a customer experience-led operating model, Angara recreated the personal service of in-store shopping through intimate virtual interactions, resulting in significant sales growth.

The Challenge

In 2020, Angara faced a significant challenge when the pandemic forced the temporary closure of over 2,000 stores. The company needed to rapidly adapt its business model to meet customers' changing needs and preferences.

The Solution

Longraphics helped Angara Inc from being reactive to proactive and strategic by:

1. Adopting a customer experience-led operating model that expanded the notion of "product" to encompass the end-to-end customer experience.

2.  Designing, building, and launching new experiences across the Connected Commerce ecosystem.

3.  Mapping ideal customer journeys to address emotional needs and desires.

4. Implementing a suite of technology and resources to deliver in-store intimacy and personalized experiences.


We're already leveraging AI and advanced technology to drive our business forward, "And we're just getting started. Our expectation is that our investments in these technologies will continue to increase, enabling us to develop even more innovative solutions and stay ahead of the competition.

Consumer package executive

Result

Angara Inc achieved significant growth, with sales increasing nearly 50% in fiscal 2022 compared to the previous year, including a 27% increase in online sales. The company's customer experience-led approach enabled it to:

1. Recreate and enhance personal service through intimate virtual interactions.

2. Minimize the impact of the pandemic on its workforce.

3. Equip its people with tools to creatively serve and build relationships with customers.

4. Rapidly adapt to consumers' changing needs and expectations.

Conclusion

Angara Jewelers' transformation demonstrates the power of a customer experience-led approach in driving growth and loyalty. By partnering with Longraphics, Angara Inc was able to proactively address evolving customer needs and preferences, resulting in significant sales growth and a strengthened competitive position.
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