Actualizing Commerce for Relevance and Profitability
In today's fast-paced digital landscape, commerce plays a critical role in shaping customer relationships and driving business success. However, only a select few companies have managed to crack the code and achieve true commerce excellence.
cross 12 industries and 16 countries revealed a stark reality: just 20% of companies have successfully reinvented their commerce strategies to drive growth, improve customer experiences, and increase profitability. These Champions, as we call them, have mastered the art of balancing commerce fundamentals with innovation and continuous improvement.
The Path to Commerce Excellence
So, what sets Champions apart from the rest? Our research identified three key areas where Champions excel:
- Experience: Champions prioritize human-digital interactions, leveraging hybrid approaches to create social buying journeys that resonate with customers.
- Technology Innovation: Champions embrace composable commerce, digital cores, and artificial intelligence to drive growth, efficiency, and innovation.
- Operational Excellence: Champions streamline their operating models, automate processes where possible, and leverage centers of excellence to drive execution excellence.
The journey to becoming a Champion requires a balanced approach that prioritizes investments across the fundamentals. Here's what to focus on:
